Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
Kroger, Murray's Debut New Shop
Murray's Cheese, the trend-setting Manhattan-based artisan cheese shop, debuted its first retail venture outside New York City last week, opening a department in Kroger's newest Fresh Fare store in Cincinnati's Kenwood suburb. The partnership between the nation's largest traditional supermarket chain and one of New York's most venerable specialty markets was first announced in August 2007.
Matthew Enis
November 24, 2008
1 Min Read
MATTHEW ENIS
CINCINNATI — Murray's Cheese, the trend-setting Manhattan-based artisan cheese shop, debuted its first retail venture outside New York City last week, opening a department in Kroger's newest “Fresh Fare” store in Cincinnati's Kenwood suburb. The partnership between the nation's largest traditional supermarket chain and one of New York's most venerable specialty markets was first announced in August 2007.
“Our mission is to bring great cheese to as wide an audience as possible,” Rob Kaufelt, owner of Murray's Cheese, said in a release. “This partnership is a huge step toward that goal. I have spent many years building Murray's reputation, and I would not have agreed to this partnership without complete confidence that Kroger is committed to offering a cheese program to which I can proudly attach my company's name.”
In an effort to offer Kroger shoppers a similar level of service found in their flagship store, Murray's — which regularly offers three-day cheese “boot camp” courses for chefs and restaurant owners — sent several employees to Cincinnati for a month to train their Kroger counterparts, and wrote an exclusive, 300-page service guide for the new associates.
The companies have said that two additional Murray's Cheese departments will open in Cincinnati-area Kroger stores during the coming weeks.
