Meat snacks: the next big thing in salty snacks?
Meat snacks: the next big thing in salty snacks? Sales of meat snacks, the fourth-largest category in convenience stores, are growing faster than total snacks.1 They could be the next big thing in the supermarket salty-snacks aisle for many ...
October 4, 2011
Sales of meat snacks, the fourth-largest category in convenience stores, are growing faster than total snacks.1 They could be the next big thing in the supermarket salty-snacks aisle for many reasons: • Consumers snacking more seek a protein health edge.• The demographic for core category buyers is expanding to include older males, and that brings with it more cross-merchandising opportunities with cold beverages.• Meat-snacks sales are incremental and help food stores build baskets.• Meat snacks are high impulse purchases that sell on display at full margin. They are among the top sell-through items at check stands, and they provide treat and gift opportunities during Christmas and Easter.• Flavor expansion is building new trial, growing the user base, and mimicking the successful path of new flavor introductions elsewhere in the salty-snacks aisle. Retailers can leverage a category with already booming sales. Dollar sales of meat snacks overall rose 10.1% to $363.3 million in food, drug and mass merchandiser stores (excluding Wal-Mart) during the 52 weeks ended July 24, 2011. Behind these gains: dollar sales of jerky items were up 9.6% to $230.1 million, and meat sticks jumped 13.0% to $112.2 million. These growth rates generally exceeded those of convenience stores. 2 Meat snacks appeal to heavy-snacking households with teens of both genders: boys under 18 consume 23.2% of meat snacks, girls under 18 consume 16.7%.3 While adult males 18 and over are the biggest purchasers, a growing component is older male's age 25-34 who index at 217 on a scale where 100 is average. As a result, supermarkets have opportunities to build more full-margin impulse sales by displaying meat snacks with more kinds of chilled beverages. This strategy is effective because people eat meat snacks throughout the day, primarily away from home—traveling (30.1%), at work (18.1%), outdoors (7.0%) and at school (6.7%).4 1 Source: SymphonyIRI Group All-Scan C-Store Reviews, 52 weeks ended March 27, 2011.2 Source: Symphony IRI Group.3,4 Source: The NPD Group Snack Track Database, data for two years ending September 2009.5,6 Source: SymphonyIRI Group, Convenience, 52 weeks ending June 12, 2011. During the holidays, entertaining is just part of the season. ConAgra Foods offers insights on how can retailers can win over shoppers... Read Full Story » Retailers leveraging products that focus on salty snack consumer trends (flavor, packaging and health)... Read Full Story » Supermarkets gain from multiple placements of meat snacks because 66% of category purchases in grocery are unplanned... Read Full Story » More than one in five children nationwide don't always know where their next meal will come from... Read Full Story » Chevron's Extramile: Going Against TrafficConvenience stores exist for the very reason that they are conveniently located, with a convenient selection of on-the-go foods and beverages. They offer an impressive array of products in a small footprint, though they have a difficult time shaking the general image of purveyors of cigarettes, lottery tickets and beer... Snack AwayWith the back-to-school season under way and year-end holidays just around the corner, supermarkets are focusing much of their attention on the snack foods category... Meaty MattersSupermarkets face tough competition from convenience stores when it comes to meat snacks like jerky and sausage. But some grocers are winning their share of profits through varied product placement... |
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