Mooving the Goalposts

FORT WORTH, TEXAS — An H-E-B Central Market location here got shoppers into the Super Bowl spirit with a 400-pound goalpost made of BelGioioso Giganti Provolone Cheese. It was one of many Wisconsin cheese promotions hosted by the company during the lead-up to Sunday's big game. Wisconsin Master Cheesemaker Kerry Henning met customers and sampled cheese at the location during Pro Bowl Weekend, Jan. 27-30. Henning brought along a 7,000-pound cheddar that The Cheese Lady, Sara Kauffman, carved into football-themed sculptures, including team logos for the Pittsburgh Steelers and Green Bay Packers.