STOCK-OUTS' SALES IMPACT ON 10 CATEGORIES

RANK & Category

uy Item at Another Store, Do Not Purchase Item & Total)

Other Action (Delay Purchase, Substitute Same Brand & Substitute Different Brand)

1) Cosmetics

43%, 15% & 58%

22%, 12% & 8%

2) Diapers

41%, 7% & 48%

11%, 20% & 21%

3) Coffee

29%, 17% & 46%

21%, 13% & 20%

4) Salted Snacks

21%, 25% & 46%

9%, 20% & 25%

5) Feminine Hygiene

38%, 6% & 44%

11%, 26% & 19%

6) Toothpaste

35%, 9% & 44%

17%, 22% & 17%

7) Pet Food

35%, 8% & 43%

21%, 20% & 16%

8) Shampoo

32%, 10% & 42%

21%, 19% & 18%

9) Laundry

32%, 9% & 41%

19%, 20% & 20%

10) Paper Towels

21% 12% & 33%

17%, 18% & 32%

Source: Retail Out-of-Stocks: A Worldwide Examination of Extent, Causes and Consumer Responses, sponsored by CIES, the Food Business Forum; Food Marketing Institute and Grocery Manufacturers of America