Fresh & Easy Announces Bag Design Winner

SN STAFF

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market announced Tonya Jacobsen of Las Vegas as the winner of the company’s Design-A-Bag Contest.

Contest winner Tonya Jacobsen with bag design at left. (Photo: Business Wire)

Jacobsen’s design, chosen by customers through the “Friends of fresh&easy” email program, will be featured on a reusable bag available in stores by the end of the year. For creating the winning design, Jacobsen will receive a year’s worth of free groceries valued at $5,000. "I wanted my design to be bright and fun so it could capture the feeling I get when I visit my local store," said Jacobsen. "It’s been a really great experience, and I thank everyone who supported my design.”

In April, Fresh & Easy invited customers to design the company’s next reusable bag. From more than 800 submissions, 10 finalists were chosen based on originality and creativity. The “Friends of fresh&easy,” customers who have signed up to receive exclusive news, special coupons and offers from the company via email, voted on the finalists. Out of more than 30,000 votes cast, Jacobsen’s design was the winner.

“We want to offer reusable bags that our customers like to use, so it made sense to enlist the creativity of our customers to help design them,” said Roberto Munoz, Fresh & Easy director of neighborhood affairs, in a statement. “We’re happy so many customers voted for their favorite design and we look forward to introducing Tonya’s reusable bag into our stores later this year.”