H-E-B opens second Fresh Bites location in Lytle, Texas

H-E-B continues to roll out its H-E-B Fresh Bites brand with the opening of its second location, which is in Lytle and includes a True Texas Tacos restaurant. With H-E-B Fresh Bites, the San Antonio-based retailer is giving a new look to its H-E-B convenience stores and providing customers more options such as fresh produce, chef-inspired prepared meals, and convenient snack options.

The location in Lytle was an existing convenience store that was updated into an H-E-B Fresh Bites and renovated to include the True Texas Tacos restaurant. 

H-E-B Fresh Bites locations feature refrigerated cases stocked items such as fresh produce, salads, sandwiches, and sushi made daily, meat and cheese snacks, fresh juices, kombucha, and H-E-B Meal Simple options. Throughout the store, customers will find a selection of nutritious and wholesome products, including H-E-B Select Ingredients items in addition to normal convenience offerings such as soft drink fountains, beer and wine, and other snacks.

The True Texas Tacos concept, which H-E-B launched in San Antonio in 2018, showcases a menu of more than a dozen breakfast and specialty tacos. The restaurant also has a salsa bar. Customers can use the digital kiosks for no-contact ordering, and on-demand delivery service Favor Delivery. 

With the re-opening of the Lytle location, H-E-B operates 12 convenience store locations throughout Texas, which all have fuel stations and car washes. Starting this year, the company will continue its plans to update the layout of the remaining convenience stores to the H-E-B Fresh Bites brand with many also including a True Texas Tacos. No plans or timelines have been set for updates to the other locations. Earlier this year in April, the first H-E-B Fresh Bites location opened in Leander.