Kings Food Markets Rebrands In-store Signage

Bacompt, a leader in shelf-edge marketing programs for supermarkets, drug stores, and other retail chains, has just completed the first-store implementation of rebranded shelf tags and point-of-purchase signage for Kings Food Markets. Kings, which has a reputation for specialty and prepared foods as well as intimate surroundings, wanted a new brand identity that would better reflect their passion for food to new and loyal customers. The result — a contemporized look and messaging that also pays homage to their 75-year heritage. Bacompt helped Kings realize this fresh, progressive look in their shelf-edge and point-of-purchase programs. “It’s reassuring to see that Bacompt really understands the importance of brand continuity throughout all messaging and especially how shelf-edge marketing can play a role. Bacompt assisted Kings in vividly reproducing our new color palette, as well as promotional communication, utilizing finely calibrated digital printing technology,” says Fred Brohm, Chief Strategy Officer at Kings. “We are thrilled that Kings chose us as a partner in helping to bring their new image to life. The shelf edge is one more opportunity to reinforce the brand and establish confidence in the customer mindset,” says Dwayne Hurt, Executive Vice President and COO at Bacompt.