Safeway Expands Partnership With Designer

SN STAFF

PLESANTON, Calif. — Safeway plans to introduce Debi Lilly home decor items exclusively at its stores this spring. The retailer already carries Debi Lilly floral designs.

Debi Lilly is a celebrity entertaining and design consultant, most widely known for planning Oprah’s 50th birthday party.

She trains each year at Le Cordon Bleu, and has been featured as an entertainment expert in Martha Stewart Weddings, In Style Magazine, Brides, as well as several appearances on The Oprah Winfrey Show.

Safeway first partnered with Lilly around Valentine’s Day this year, when it launched Lilly’s “The Modern” and “The Allure” rose arrangements. Safeway also features several of Lilly’s how-to videos on its website.