Stroll the aisles of H-E-B’s newest North Texas supermarket

H-E-B on Wednesday opened its newest North Texas supermarket, a 117,000-square-foot store in Allen, about 25 miles north of Dallas.

The grocer has focused in recent years on expanding in the Dallas-Fort Worth area, where it currently operates supermarkets in Frisco, Plano and McKinney. San Antonio-based H-E-B also operates six upscale Central Market locations in the area.

H-E-B previously announced plans to open three more stores in North Texas, with locations slated for Melissa, Prosper and Rockwall expected to open in 2025, along with two value-focused Joe V’s Smart Shop by H-E-B heading to the Dallas area in the next two years. H-E-B stores in Alliance and Mansfield are currently under construction.

H-E-B broke ground on the Allen store in May 2022, after purchasing the property nearly a decade earlier, according to local reports.

“We’re excited that our H-E-B Allen store is now open to serve customers in this growing area with top-quality service and selection,” H-E-B Allen Top Store Leader Levon Norwood said in a statement. “We look forward to serving Allen with a dynamic shopping experience along with the best of H-E-B.”

Here’s a look at some of the features of the new H-E-B store in Allen, Texas:

The store has been designed to “reflect the character unique to the local community,” H-E-B said, with an emphasis on environmental sustainability with energy-efficient additions such as CO2 refrigeration units and LED lighting, as well as native landscaping throughout. / All photos courtesy: H-E-B

A popular feature at many H-E-B stores, the Allen location includes a True Texas BBQ restaurant.

The store offers H-E-B Curbside and Home Delivery, enabling shoppers to place online orders for pickup at the store or delivery via H-E-B-owned platform Favor.

H-E-B’s meat department sells Prime, natural and organic meats, as well as Wagyu, dry-aged beef and fully cooked proteins.

The store features an extensive selection of prepared foods, including H-E-B Meal Simple heat-and-eat products, sushi prepared in-store and Asian grill and more.

The produce offering includes a wide selection of organic and Texas-grown fruits and vegetables.

H-E-B is the top beer-and-wine retailer in Texas. The Allen store features an extensive craft beer selection as well as a sampling station.

The Healthy Living department sells bulk foods, sports nutrition products and supplements.

H-E-B launched a merchandise line in November, selling branded clothing, baby onesies, shoes, stickers, coffee mugs and more.

H-E-B’s home décor department sells furniture, woven textiles and accent pieces from collections such as Haven Key and Texas Proud.

H-E-B has a robust catering program with custom party trays, desserts and more.

H-E-B, the largest private employer in Texas, operates more than 420 supermarkets.