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Take a look inside H-E-B’s new Nutty Brown store in Austin

The site previously operated as the Nutty Brown Café & Amphitheatre

Chloe Riley, Executive Editor

July 12, 2023

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H-E-B’s newest store, Nutty Brown H-E-B, is now open in southwest Austin, Texas. Dating back more than 70 years, the site’s history will be on display at the 107,000-square-foot store, which incorporates building materials and showcases memorabilia from the location.

The site previously operated as the Nutty Brown Café & Amphitheatre and was originally home to Nutty Brown Mills, which served as a flour mill and candy shop. Throughout the store, H-E-B incorporated materials like red brick from the original brick oven used at Nutty Brown Café. The H-E-B design team also designed a tribute wall that serves as a beacon near the store’s entrance. To preserve and celebrate the site’s history, the mural includes vintage photography and colorful iconography inspired by original signage such as the blue “Welcome” awning and the Cowboy neon sign.

Mike Farr, who owned the Nutty Brown Café & Amphitheatre, which operated as a music venue for more than two decades, gifted more than 15 signed guitars from legendary Texas musicians who once graced the stage. The store has related memorabilia displayed at both entrances.

H-E-B created more than 400 jobs at the Nutty Brown store. 

Click through the photos to see inside the store…

Photo credit: H-E-B

About the Author

Chloe Riley

Executive Editor, Supermarket News

Chloe Riley is the Executive Editor of Supermarket News, which delivers the ultimate in competitive business intelligence, news and information for executives in the food retail and grocery industry. A graduate of the School of Journalism at Columbia College Chicago, Chloe previously served as a Digital Strategist at SEO firm Profound Strategy, Associate Editor at B2B hospitality mag HOTELS Magazine, as well as CEO of her own digital strategy company, Chlowe. She lives in Woodstock, Illinois. 

Email her at [email protected], or reach out on LinkedIn and say hi. 

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