The Fresh Market Unveils Refreshed Logo and Stores

The Fresh Market has unveiled a new look that stays true to its roots in offering fresh food—but re-imagines the market as a destination where guests can find an increased selection of local products, health-conscious items and now, new categories including everyday grocery classics, say company officials. On Oct. 26, the specialty grocer will reveal its new look and enhanced shopping experience at three store locations: 3712 Lawndale Drive, Greensboro, N.C.; 1560 Highwoods Blvd., Greensboro, N.C.; and 3285 Robinhood Road, Winston-Salem, N.C.

Following this initial launch, The Fresh Market will begin rolling out refreshed stores across the country, with 13 more locations currently scheduled for Nov. 30 in the Charlotte and Raleigh/Durham, N.C. markets, and continuing in waves through early 2018.

“This is a significant milestone in The Fresh Market’s brand evolution,” says Rick Anicetti, president and CEO of The Fresh Market. “The reinvention of our stores will place an emphasis on delicious fresh fare, convenience, and health and wellness options. The company is investing in what our customers love most about The Fresh Market, while adding new categories requested by our shoppers.   This signifies our commitment to our shoppers, as well as our dedication towards innovation and evolution in today’s dynamic food retail environment. ”

Beginning Oct. 26, Triad-area stores will offer shoppers more of what they love with a concentrated focus on several key areas: fresh, convenience, value, in-store experience and health. 

Fresh fare remains top priority, with a robust selection of produce, meat, seafood and products from local farmers, but also high-quality items simply sourced from the best providers across the globe. Stores will now provide over 250 local offerings, including local produce items from farmers across North Carolina such as Barbee Farms, Lively Orchards and Patterson Farm.

Expanded product offerings at stores and double the number of aisles will allow customers to complete a full shop for all the items on their list. In perhaps the most dramatic change, shoppers will now find 1,300 everyday grocery essentials including baby, pet and household cleaning products to supplement the premium, gourmet and specialty items customers have come to love. In addition, shoppers will now find a new variety of freshly prepared, delicious salads, entrees and wraps.

Long recognized for offering the best quality for the price, The Fresh Market has now lowered prices on hundreds of items across the store.

New, dedicated sampling stations will offer shoppers the chance to taste flavors from across the store, including the weekly dish from the signature Little Big Meal program. Additionally, on-the-go shoppers can conveniently pick up that week’s featured ingredients to easily serve a delicious meal at home. New signage will also be located throughout the store to clearly designate departments, as well as inspire shoppers to explore new tastes.

Now a more comprehensive destination for health and wellness products, The Fresh Market offers even more items to help customers live a healthy lifestyle with its new Mind & Body department—featuring a selection of over 3,300 vitamins, minerals and supplements, as well as a specialist to answer customer questions and offer recommendations.  The addition of refreshed signage will guide those shopping with dietary restrictions or food allergies to a robust selection of health-conscious products across store including 1,600 organic items, 850 certified gluten-free items and 1,900 certified non-GMO items.

In celebration of The Fresh Market’s new look in the Triad, the company will host grand reopening events at all local stores on Oct. 26 starting at 7:30 am with activities including a ribbon cutting ceremony, live entertainment, food sampling and giveaways. Additional activities and promotions will continue throughout the holidays.

The Fresh Market has always been committed to the neighborhoods its stores call home, and its employees support local organizations within those communities. Stores across the country proudly partner with local food banks; in the Triad area, partners include the Interactive Resource Center, Final Call Outreach Ministry and Campus Kitchen at Wake Forest. In addition, the company is a national partner of No Kid Hungry, helping raise funds and awareness for the organization, which is dedicated to ending childhood hunger in America by surrounding children with healthy food where they live, learn and play.