Whole Foods to expand Big Apple presence

Whole Foods Market plans to open its 14th Manhattan store at the historic One Wall Street building in the city’s Financial District.

The 42,000-square-foot supermarket, located at 66 Broadway, is slated to open its doors on Jan. 11, Austin, Texas-based Whole Foods said. The specialty grocer noted that the store’s design reflects the Art Deco history of the building, including Wall Street- and Financial District-inspired influences.

New York will be a key theme of the new Whole Foods Market’s product mix. The retailer said the assortment will feature more than 1,000 local items from New York City and the surrounding area, curated by John Lawson, local forager for Whole Foods’ Northeast region. Customers also will find a selection of organic, conventional and Sourced for Good produce as well as products from more than 20 local farms, including salads from Gotham Greens’ New York City farms, herbs from Square Roots and Omakase Berries from Oishii.

The full-service meat counter, with butchers to cut steaks to order or debone poultry, will serve up dry-aged beef, ground beef and made-in-house sausages, along with local options such as pork from Briar Woods Farms and sausages from Brooklyn Cured. Similarly, Whole Foods said the seafood department will feature a “robust” shellfish selection and read-to-cook offerings, plus local choices like smoked salmon from Catsmo Artisan Smokehouse and Acme Smoked Fish, seafood cakes from Lagniappe Foods and oysters from West Robins Oyster Company.

For busy New Yorkers, the 66 Broadway store will house a prepared-foods section with a “food hall feel,” Whole Foods said. The area will include hot and cold food bars, made-in-house rotisserie chicken, sushi by Kikka and a self-serve pizza station. Meanwhile, a full-service coffee bar will serve drip coffee from Partners Coffee in addition to lattes, cold brew and teas, and seasonal winter drinks like strawberry mochas. Also on the beverage side, the store will offer more than 200 craft beers, including local brews such as Lifted IPA from Interboro Spirits & Ales, Wavetable IPA from Grimm Artisanal Ales, Vliet Pilsner from Threes Brewing and Sun Up Hazy IPA from TALEA Beer Co.

Whole Foods, too, said the new location houses a specialty department spotlighting cheesemakers and artisan producers. Local items will include fresh pastas from Severino Pasta, mozzarella cheese from Lioni Latticini and vegan “cheeses” from RIND. Directing the cheese counter will be a Certified Cheese Professional, who can give recommendations for any occasion and create custom boards, according to the retailer.

The fresh bakery will serve made-in-house bread and popular daily items such as Whole Foods’ Berry Chantilly Cake, brown butter cookies, and vegan croissants and scones. Local offerings will include organic grain artisan breads from Bread Alone, pitas from Angel’s Bakery and Italian pastries from Palazzone Pastry Lab.

With the location in One Wall Street, Whole Foods will have 18 stores in New York City overall, including 14 in Manhattan and four in Brooklyn. The most-recent NYC opening came in early June, when a 54,000-square-foot location began operation at 63 Madison Ave. in Manhattan’s NoMad neighborhood, near landmarks like the Flatiron Building and Madison Square Park.

Whole Foods, a subsidiary of Amazon, opened 11 stores in 2022, most recently locations in Culver City, California; Grand Rapids, Michigan; and Pittsburgh in August.