DVD Kiosks May Become $1 Billion Market: Study

HOUSTON -- In a national survey, 60% of current DVD renters expressed interest in renting from self-service DVD movie rental kiosks, TNR Entertainment Corp., here, reported yesterday. TNR said it has 1,500 supermarket locations for its kiosks. Based on current consumer and retail market dynamics, this represents a potential market approaching $1 billion over the next five years, according to TNR‘s study, which is said to be the first of its kind. “There are several compelling factors supporting this significant migration from conventional rental venues. In addition to the strong national consumer interest highlighted in the survey, we have proven consumer demand in existing kiosk installations, exploding retailer adoption of the kiosk rental model, and the thousands of potential retail rooftops nationally, which translates into millions of future transactions,” said Richard B. Cohen, chief executive officer of TNR Entertainment. Among other findings in the study: Grocery-retail-based DVD rental kiosks have broad consumer appeal among men and women of all ages and life stage classifications, especially those 30 to 54 years of age and families with children; awareness of DVD kiosks is still developing -- about one-third of all consumers surveyed indicated awareness of the self-serve DVD kiosk concept, but only 5% of the respondents had rented through one; and over one-third of DVD renters are frequent grocery shoppers, many visiting their grocery store on a daily basis.