Giant Eagle Expands $4 Rx, Lowers Prices on HBC

PITTSBURGH — Starting today, Giant Eagle’s $4 generic prescription program is expanded to include over 400 drugs. The program launched in late 2006 with just over 300 drugs and covers 30-day supplies. In addition, the retailer has reduced prices on hundreds of over-the-counter health and beauty care items, the company reported. “The program’s expansion, coupled with a major price reduction on hundreds of drug store items in our health and beauty care aisles, ensures that we continue to deliver the best overall value to our customers,” said vice president of pharmacy Randy Heiser, who called the expansion “the largest of its kind by a major retailer.” Wal-Mart’s $4 generic program, started in September 2006, includes 361 products. “The generic medications included here are popular drugs that will help our customers, particularly senior citizens and those with families, live a healthy lifestyle,” Heiser said. The $4 generics program is an extension of the company’s ongoing focus to take costs out of its internal operations and invest those savings into lower everyday prices for customers, the company stated.

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