H-E-B promotes store brand skin care line

H-E-B's private label skin care line is the retailer’s “Beauty Pick of the Month.”

The formula for “EverVescence by H-E-B” includes Uttwiler Spatlauber Swiss Apples, which contain stem cells that help reduce the appearance of fine lines, wrinkles and tired skin.

The line includes: Redefining Eye Cream, Redefining Face Serum and Facial Moisturizer with SPF 15.

As the beauty pick of the month, the line is promoted on heb.com and social media.

The Beauty Pick of the Month is also reviewed by members of H-E-B's “beauty panel,” which includes H-E-B's employees as well as beauty bloggers.

Among the reviews:

"The eye cream is like a spa treatment with a cooling effect that sinks in and feels fabulous,” wrote "Cheryl," online editor for heb.com. “Now I can pick up my skincare products at my HEB.”

Meanwhile, “Liz,” H-E-B’s digital marketing manager, said she would recommend all three items to others:

"I used all three as directed and found my skin was softer,” she said. “The smell was light and not unpleasant like other products I have tried. The products did not irritate my sensitive skin.”