Price Chopper Expands Ski Promo

WENDY TOTH

SCHENECTADY, N.Y. — To coincide with the opening of ski season at major resorts in the Northeast, Price Chopper Supermarkets here has expanded its ski ticket promotion.

By purchasing the retailer's “Ski Any 3” passbooks, which became available late last month and will be sold through Jan. 5, customers can save between 10% and 20% on adult lift ticket prices to an increased variety of area ski resorts, Price Chopper spokeswoman Mona Golub told SN.

“This promotion does not take up any real estate in the store, and it presents an exclusive offer that no competitors have, while driving a good amount of traffic into our stores,” she said.

The passbooks are being carried at all Price Chopper stores in New York, Vermont, Massachusetts and Connecticut, as well as at a store in Westfall, Pa.

The Family Mountain Passbook, which costs $109, includes three passes good for full-day adult lift tickets at the pass holders' choice of six New York and New England mountains, up from four last year. Ski slopes include Gore Mountain, Windham Mountain and Belleayre in New York; Jiminy Peak in Massachusetts; and the newly added Ski Sundown in Connecticut and Mount Sunapeein New Hampshire.

The Big Mountain Passbook, which costs $129, includes three passes good for full-day adult lift tickets at any of four ski areas in New York and Vermont, up from two last year. Mountains include: Whiteface Mountain in New York; Smugglers' Notch in Vermont; and recent additions Mount Snow and Okemo, also in Vermont.

“The Northeast has more ski resorts per capita than any other part of the nation, and we thought it would be beneficial to promote tourism and healthy activity in our neck of the woods,” Golub said.

Both passbooks include two “Weekday Tag-Along” passes good for $15 off an adult lift ticket for skiing or snowboarding for a friend. “The coupon books also have other valuable offers on lessons, equipment rentals and Price Chopper products, so there is incremental value beyond the value of the passes,” Golub said.

“The discounted price on lift tickets alone is significant enough to draw consumers who would be purchasing any package other than a full-season pass.”