Price Chopper Expands Ski Promotion

WENDY TOTH

SCHENECTADY, N.Y. — Price Chopper here launched an expanded version of its “Ski Any 3” passbooks for this ski season yesterday. Through the program, customers can purchase discounted ski passes for area mountains at any Price Chopper store in New York, Vermont, Massachusetts, Connecticut, and a store in Westfall, Pa. The Family Mountain Passbook, which costs $109, includes three passes good for a full-day adult lift ticket at the pass holders’ choice of six New York and New England mountains, up from four last year. The Big Mountain Passbook, which costs $129, includes three passes good for a full-day adult lift ticket at any of four ski areas in New York and Vermont, up from two last year. The program prices reflect anywhere from 10%- to 20% savings off the usual ski pass prices, Price Chopper spokeswoman Mona Golub told SN. Both passbooks include two “Weekday Tag-Along” passes good for $15 off an adult lift ticket for skiing or snowboarding for a friend. They will only be available until Jan. 5, 2008. “The Northeast has more ski resorts per capita than any other part of the nation, and we thought it would be beneficial to promote tourism and healthy activity in our neck of the woods,” Golub told SN.

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