Wal-Mart Launches Private-Label ‘Green’ Light Bulbs

BENTONVILLE, Ark. — This month, Wal-Mart Stores launched private-label compact fluorescent light bulbs, the retailer said yesterday. Under its Great Value brand, Wal-Mart is carrying the bulbs at over 3,000 stores at the price of four bulbs for the cost of three regularly priced brand-name CFLs, the retailer said. The bulbs carry the EnergyStar seal of approval, a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy that qualifies bulbs that use about 75% less energy than standard incandescent bulbs and last up to 10 times longer. “The introduction of our Great Value bulbs makes CFLs a more accessible option for our shoppers as we strive to sell 100 million CFLs by the end of 2007,” Wal-Mart senior vice president and general merchandise manager Andy Barron said. “We are making great progress on our goal and know that in reaching this milestone we can help our customers save $3 billion in electrical costs over the life of the bulbs and prevent 20 million metric tons of greenhouse gases from entering our atmosphere.”

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