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AmazonFresh launches in Las Vegas

Fresh food delivery service now available in 15 markets

Russell Redman

June 20, 2019

2 Min Read
AmazonFresh_delivery_truck.png
Amazon

Amazon has expanded its AmazonFresh perishables same-day delivery service to Las Vegas.

The e-tail giant said Thursday that members of its Prime customer benefits program in Las Vegas can now shop tens of thousands of products — ranging from fresh produce, meat and seafood to household staples such as papers towels and soap — for one- and two-hour delivery.

Also through AmazonFresh, Prime members can order best-selling items on Amazon.com, including electronics, health care, personal care, home and kitchen, toys and other products.

AmazonFresh delivery costs $14.99 per month on top of the $119 annual Prime membership. Users get free delivery for orders of $35 or more (a $9.99 fee is charged for orders less than $35). New customers can get a 30-day free trial of AmazonFresh and receive $10 off their first order of $35 or more using promotional code “Grocery10” at checkout.

“We’re thrilled to introduce AmazonFresh to Prime members in Las Vegas,” Stephenie Landry, vice president of AmazonFresh and Prime Now, said in a statement. “Prime members tell us they want their stuff even faster. We're happy to deliver on that ask and can’t wait for customers in Las Vegas to take advantage of one- and two-hour delivery from AmazonFresh.”

With the launch in Las Vegas, AmazonFresh is now available in 15 major market areas, including Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco, Seattle and Washington, D.C. Groceries ordered through the service are delivered from Amazon fulfillment centers.

Related:Amazon Prime Now delivery launches at more Whole Foods stores

Expansion of AmazonFresh has lagged that of Prime Now, Amazon’s same-day grocery delivery and pickup service through Whole Foods Market stores. Seattle-based Amazon, in fact, has pulled AmazonFresh from some markets as its refines its online grocery offering in the wake of its 2017 acquisition of Whole Foods.

Through Prime Now, Prime members can shop thousands of items for delivery from Whole Foods, including fresh and organic produce, bakery, dairy, meat and seafood, floral and daily staples. Alcohol is also available for delivery to customers in some markets.

Early last month, Amazon expanded Prime Now delivery to Whole Foods stores in 88 U.S. markets with the addition of 13 new metropolitan areas. Prime Now Pickup service was extended to 30 metro areas in April. Both services are free on orders of $35 or more to Prime members (a $4.99 fee is charged for orders less than $35). Two-hour delivery is free for orders $35 and up, while one-hour delivery carries a $7.99 fee. Customers also can get pickup in 30 minutes for a $4.99 fee.

Related:AmazonFresh exits several geographic areas

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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