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H-E-B taps Swisslog to deploy micro-fulfillment centers

Automated facilities would help meet demand surge for online grocery delivery, pickup

Russell Redman

September 16, 2020

3 Min Read
HEB store exterior-Harpers Trace.jpg
Swisslog said the H-E-B MFCs will provide more efficiency by being closer to customers and enabling associates to fulfill online orders without getting in the way of shoppers in stores.H-E-B

H-E-B has entered the online micro-fulfillment arena through a partnership with warehouse automation specialist Swisslog.

Mason, Ohio-based Swisslog said yesterday that it’s working with H-E-B to build “a number” of automated micro-fulfillment centers (MFCs) to support the Texas grocer’s curbside pickup and delivery business. Besides boosting H-E-B’s online order processing capacity to meet rising demand, the MFCs will provide more efficiency by being closer to customers and enabling associates to fulfill online orders without getting in the way of shoppers in stores, according to Swisslog.

H-E-B didn’t respond to a request for comment on the partnership. A spokeswoman for Swisslog said the company couldn’t provide more information about the status and scope of H-E-B’s deployment, citing competitive concerns by the San Antonio-based retailer.

For Swisslog, which has more than 2,000 automation installations worldwide, the project with H-E-B marks its first MFC deployment with a U.S. grocery chain.

Swisslog-powered AutoStore robot.jpg

H-E-B’s new MFCs will feature Norway-based AutoStore’s cube storage and retrieval system powered by Swisslog’s SynQ software and pick stations.

“Swisslog is pleased H-E-B put their trust in us to automate and support their facilities with state-of-the-art automation and software,” Mitch Hayes, vice president of e-commerce and retail for Swisslog Logistics Automation Americas, said in a statement. “COVID-19 and anticipated behavioral changes have created increased urgency around the need for automation within many grocery operations. E-grocery automation is no longer an option — it’s a requirement for survival and continued growth.” 

Related:Albertsons embraces micro-fulfillment to power e-commerce

H-E-B’s new MFCs will feature Norway-based AutoStore’s cube storage and retrieval system powered by Swisslog’s SynQ software and pick stations. According to Swisslog, this “goods-to-person” solution can be used in hub-and-spoke models (including dark stores), bolt-on store automation setups, MFCs or a fully automated grocery stores.

With more than 170 AutoStore integrations worldwide, Swisslog said it has developed three standard AutoStore configurations that will meet a range of e-grocery retailer business models and allow startup times as soon as six months from contract approval. The systems combine ambient temperature and chilled AutoStore modules with order management and material flow managed by the SynQ software. 

The E-Grocery Click & Pick Micro configuration, geared toward in-store or bolt-on MFCs, comprises a 5,000-square-foot ambient storage module (supporting 9,000 SKUs) and a 2,500-square-foot chilled module (3,000 SKUs). Designed for in-store, bolt-on, hub-and-spoke and centralized fulfillment centers is the E-Grocery Click & Pick Micro Plus solution, which includes a 7,000-square-foot ambient storage unit (14,500 SKUs) plus a 4,000-square-foot chilled module (4,000 SKUs). And for bigger applications there’s the E-Grocery Click & Pick Micro XL configuration with a 12,500-square-foot ambient storage module (21,500 SKUs) and a 4,000-square-foot chilled storage unit (4,000 SKUs), which Swisslog said it suitable for bolt-on, hub-and-spoke and centralized fulfillment models.

Related:FreshDirect to launch two-hour grocery delivery in Washington, D.C.

With annual sales of $28 billion, H-E-B operates more than 400 stores across Texas, including the Central Market fresh food emporium, as well as in northeastern Mexico.

Other grocery retailers and wholesalers deploying automated micro-fulfillment solutions include Albertsons Cos., Ahold Delhaize USA, Wakefern Food Corp., Big Y Foods, Sedano’s Supermarkets, Loblaw Cos. and Associated Wholesale Grocers with Takeoff Technologies; Meijer and Ahold Delhaize USA (cold warehouses) with Dematic; and online grocer FreshDirect with Fabric.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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