BI-LO Re-Launches Full Circle Line of All-Natural and Organic Products

GREENVILLE, S.C. (Jan. 2011) - BI-LO, is re-introducing Full Circle, its line of all-natural and organic products.  By more than doubling its offering of organic items available for purchase, BI-LO continues to meet the growing needs of its customers.

From organic dairy and snacks to all-natural dressings and pasta sauces, Full Circle combines the finest ingredients in support of shoppers' healthy and well-rounded lifestyle.  Full Circle products are minimally processed, resulting in no added artificial colors, preservatives, ingredients or other non-natural chemicals.  Full Circle means all the natural attributes of farm-fresh food can be found in-store at affordable BI-LO prices.

BI-LO also offers customers Full Circle's environmentally-friendly all-purpose cleansers and paper products.  With over 200 items to choose from, shoppers will now discover that the all-around goodness in every Full Circle product extends beyond the pantry and is the very best of what nature has to offer.

Being as close to its natural state as possible, food from BI-LO's Full Circle line is always packaged in environmentally-friendly and sustainable packaging, receiving the U.S. Department of Agriculture's stamp of certification.   In addition to adhering to responsible production and packaging methods, BI-LO ensures customers can enjoy every Full Circle product knowing it comes free of pesticides and unnatural fertilizers.  Keeping organic meats, fruits, vegetables and snacks delicious and wholesome, BI-LO's Full Circle brand is respectful of the environment and the consumer, providing families with a healthy alternative for less.

"BI-LO's Full Circle line offers shoppers yet another way to save on products containing nature's best ingredients," said BI-LO's Vice President of Advertising and Marketing Kip Faulhaber.  "On top of always offering consumers exceptional value and the freshest products available, BI-LO is the destination for organic and all-natural products for families who want to make healthy eating decisions the center of their everyday life."