Sponsored By

Giant Eagle Launches All-Natural Chips

PITTSBURGH — Giant Eagle here has reformulated its store-brand potato chip line to be all-natural.

Carol Angrisani

October 17, 2011

1 Min Read

CAROL ANGRISANI

PITTSBURGH — Giant Eagle here has reformulated its store-brand potato chip line to be all-natural.

“Our great-tasting potato chips are made with real ingredients — no MSG, preservatives or artificial flavors,” Giant Eagle states on its Facebook page.

The new chips were introduced at a promotional price of 4 for $10, for a 10- to 11-ounce bag.

Under another introductory promotion, shoppers who buy four bags of the chips earn a bonus 10 cents off per gallon of fuel as part of the retailer’s Fuelperks program, which awards 10 cents off per gallon for every $50 spent in Giant Eagle stores.

The chips come in three varieties: regular, rippled and barbecue.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News