Natural Products Expo West 2016 Expected to be Largest in Show's History

The 36th-annual Natural Products Expo West, produced by New Hope Natural Media, is projected to be the largest event in the show's history. The 2016 edition, which will be held March 9-13 at the Anaheim Convention Center in Anaheim, Calif., will host more than 3,000 exhibiting companies and 70,000 attendees. 

The natural products industry is experiencing growth of nine percent per year, driven in part by new and emerging brands, say show organizers. This year, the number of entrepreneurial exhibitors will hit 600, including a full 400 brands that will be featured at the Anaheim Hilton.  

"Natural Products Expo West and Engredea continue to break records and are completely sold out for 2016, highlighting the rapid growth in organic and natural products," says Adam Andersen, managing director, New Hope Natural Media. "From the Fresh Ideas Organic Marketplace to the Hilton to the Anaheim Convention Center exhibit floor, this annual event maintains its status as the single most important opportunity for launching new products, spotting leading trends from all over the world, and as a gathering place for the entire industry."

Educational programming will kick off March 9 and will focus on Making the Impossible Possible, Trust, Vitality, Fixing Food, The Changing Distribution Landscape, Stewardship, Better Business, Cultivating Organic, and The Changing Supplements Market.

Featured keynote speakers will bring conference themes to life with the inspirational story of Erik Weihenmayer, adventurer and activist celebrated as the only blind person to climb Mount Everest; Sam Kass, former senior policy advisor for nutrition policy and executive director of Let's Move!; and Dr. Martha Rogers, one of the leading authorities on building trust.

The Natural Products Expo has updated its mobile app, which now features ActivLocator, a personal indoor GPS to help attendees quickly find their way, discover what's around them and get more done. Attendees can also access schedule-planning tools, find new exhibits and search digital product showcases on the app

Exhibitors and attendees can follow @NatProductExpo on Instagram and Twitter or Facebook for all the latest #ExpoWest buzz.