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Publix plans GreenWise Market for Atlanta area

Rekindled store format set to grow to five locations

Russell Redman

September 14, 2018

2 Min Read
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Publix Super Markets Inc. has announced its second new GreenWise Market location in the past month.

Lakeland, Fla.-based Publix said Friday it plans to open a GreenWise store in Marietta, Ga., near Atlanta. No opening date has been set yet for the new store, which will be situated at the southeast corner of Sandy Plains and Shallowford Roads.

The Marietta store would be the fifth GreenWise location and second outside Florida. Early last month, Publix unveiled plans to open a GreenWise store in Boca Raton, Fla.

“We admire the diverse cultural landscape and deep history of the Atlanta area,” Kevin Murphy, senior vice president of retail operations for Publix, said in a statement. “We look forward to creating a unique experience for our Atlanta-area customers.”

None of the planned GreenWise locations have been opened yet. The first is slated to open next month in Tallahassee, Fla., while stores in Mount Pleasant, S.C., and Lakeland, Fla., are expected to open their doors next year. Publix hasn’t announced an opening date for the Boca Raton store.

Described as a specialty, natural and organic food market, GreenWise will offer a selection of meals prepared in-house, grab-and-go items and “unique products,” with offerings for healthful lifestyles as well as customers seeking indulgent treats, according to Publix.

Publix said it will look for more potential GreenWise sites across its operating area.

Introduced in 2007 as Publix GreenWise Market, the concept was intended to compete against natural and organic food retailers like Whole Foods Market. The first store, a 39,000-square-foot unit, opened in September 2007 in Palm Beach Gardens, Fla. Publix later refocused the concept by opening “hybrid” Publix stores that incorporated elements from the GreenWise format. Then, in March 2017, the retailer announced that it would “reignite” the GreenWise Market concept, dropping “Publix” from the banner and downsizing the stores.

Altogether, Publix operates 1,194 stores in Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee and Virginia. Nearly 800 of the chain’s locations are in Florida.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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