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Qrunch Foods Changes Name to Qrunch Organics

Richard Turcsik

January 1, 2018

2 Min Read
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Qrunch Foods - a nationally recognized maker of organic, quinoa, gluten and soy free veggie burgers - announced today that it is changing its name to Qrunch Organics. The name change reflects the company's commitment to organic food and growing consumer demand for it. Along with the name change, Qrunch Organics will introduce new packaging – a fresh, crisp looks that showcases the company’s plant-based, “clean,” ingredients and puts Qrunch Organics front and center. The new packaging will begin to land on retail shelves in November. The move solidifies Qrunch Organics as one of only two organic veggie burgers - and the only organic quinoa burger - nationally available to consumers among a growing field of competitors. “Our commitment to organics sets Qrunch above and beyond the competition," says Jim Adams, Co-Founder of Qrunch Organics. "This name change and new packaging define who we are as passionate advocates in the organic food marketplace. We are committed to providing consumers with great-tasting, organic food. This name change provides a spotlight on our carefully sourced ingredients and we're excited to be a big part of the organic story." Organic food is the fastest growing sector in the natural products industry. The Organic Trade Association indicates U.S. consumer sales of organic products exceeded $39 billion in organic sales. In addition, the OTA Industry Survey reports that $35.9 billion of that statistic includes organic food, up 11% in 2014. The company says it will keep the same recipes that have made Qrunch Quinoa Burgers the fastest growing veggie burger in the category (according to Nielsen Data). That means Qrunch will maintain its longstanding, mission-driven promise to gluten-free foods and gluten-free shoppers. In addition to organic veggie burgers, Qrunch makes Qrunch Organics Toastables, a quinoa-based breakfast item. The packaging for Qrunch Organics Toastables will also be revamped. Distribution for Qrunch Organics Toastables continues to grow as shoppers seek convenient and innovative breakfast products. Qrunch Organics’ products will continue to resonate with today's shoppers who are looking for plant-based, organic, soy and gluten-free food they can feed their family at anytime of day. Qrunch Organics Burgers and Toastables are convenient to make and packed with health benefits thanks to superfood, quinoa. Free from corn, wheat, animal products, soy, eggs, nuts, dairy, MSG and low in sodium, Qrunch Organics is Certified Organic, Certified Gluten-Free and Certified Non-GMO. About Qrunch Organics Denver-based Qrunch Organics has a simple mission: to create great-tasting organic and gluten-free foods. Its flagship product, Qrunch Burger, an alternative to soy-based veggie burgers, is powered by the superfood quinoa and is the first vegetarian patty to be free of virtually all common food allergens. Qrunch Organics products are available in such supermarkets as Publix, Kroger, HEB, Meijer, Whole Foods, and Giant Eagle nationwide.

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