SN Whole Health survey shows areas of growth — and where grocers’ competition comes from
While the organic/natural category continues to grow, so does the threat from mass and online channels
The 2020 Whole Health Survey shows trends and areas of growth in health & wellness categories, including local, organic and diet-specific areas like keto. Plant-based products ranked high in trends, and the emergence of CBD as a wellness ingredient made a strong impression in its first year included in the survey. Respondents included retailers and wholesalers, manufacturers, distributors, brokers, and sales agencies and consultants. The survey was conducted online between Jan. 23 and Feb. 7, 2020. A total of 214 respondents completed the survey. Click through the gallery to see the results.
And the respondents say…
We asked the retailers, wholesalers, manufacturers and distributors who responded to our Whole Health survey for their thoughts on the health & wellness segment. Here are some of the comments:
“As the retail price of organic products decreases and the difference in price over conventional products shrinks, the customers are choosing organic.”
“As transparency into the food we eat becomes greater and greater, it will be interesting to see how the consumer responds. Most of these better-for-you foods are actually worse for Mother Nature’s body. The increased land requirements and higher carbon output are not good for the environment.”
“CBD based products are coming....depends on crop production and testing.”
“I feel there should be a distinction between rural and urban markets. I have worked in both and there is a huge swing between what works in one area and what doesn't in others.”
“We are on the threshold of beginning new eating habits, with plant-based set to explode I believe in the not-too-distant future.”
“People are becoming more aware of what they eat. Sales in health and wellness categories will likely increase.”
“Product labeling is a challenge. Specifically, the confusion as it relates to the product labels being misunderstood by both buyers and consumers.”
“Supermarkets are experiencing increased competition from online stores like Amazon and also the superstores like Target and Walmart. Supermarkets are doing more and more private label in high-quality packaging, ingredients and design.”
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