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SN Whole Health survey shows areas of growth — and where grocers’ competition comes from

While the organic/natural category continues to grow, so does the threat from mass and online channels

Michael Browne, Executive Editor

February 24, 2020

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The 2020 Whole Health Survey shows trends and areas of growth in health & wellness categories, including local, organic and diet-specific areas like keto.ThamKC/iStock/Getty Images Plus

The 2020 Whole Health Survey shows trends and areas of growth in health & wellness categories, including local, organic and diet-specific areas like keto. Plant-based products ranked high in trends, and the emergence of CBD as a wellness ingredient made a strong impression in its first year included in the survey. Respondents included retailers and wholesalers, manufacturers, distributors, brokers, and sales agencies and consultants. The survey was conducted online between Jan. 23 and Feb. 7, 2020. A total of 214 respondents completed the survey. Click through the gallery to see the results.

And the respondents say…

We asked the retailers, wholesalers, manufacturers and distributors who responded to our Whole Health survey for their thoughts on the health & wellness segment. Here are some of the comments:

  •  “As the retail price of organic products decreases and the difference in price over conventional products shrinks, the customers are choosing organic.”

  • “As transparency into the food we eat becomes greater and greater, it will be interesting to see how the consumer responds. Most of these better-for-you foods are actually worse for Mother Nature’s body. The increased land requirements and higher carbon output are not good for the environment.”

  • “CBD based products are coming....depends on crop production and testing.”

  • “I feel there should be a distinction between rural and urban markets. I have worked in both and there is a huge swing between what works in one area and what doesn't in others.”

  • “We are on the threshold of beginning new eating habits, with plant-based set to explode I believe in the not-too-distant future.”

  • “People are becoming more aware of what they eat. Sales in health and wellness categories will likely increase.”

  • “Product labeling is a challenge. Specifically, the confusion as it relates to the product labels being misunderstood by both buyers and consumers.”

  • “Supermarkets are experiencing increased competition from online stores like Amazon and also the superstores like Target and Walmart. Supermarkets are doing more and more private label in high-quality packaging, ingredients and design.”

Related:CBD and plant-based continue to reshape the retail landscape

About the Author

Michael Browne

Executive Editor, Supermarket News

Michael Browne joined Supermarket News in 2018 after serving in managing and executive editor capacities at leading B2B media brands including Convenience Store NewsLicense Global and Travel Agent. He also previously served as content production manager for print and digital in the Business Intelligence division of Informa, parent company of Supermarket News and Nation’s Restaurant News.

As executive editor, Mike oversees the editorial content of supermarketnews.com as well as the monthly print publication. He also directs all content-based brand-related projects including the annual Top 75 Retailers report, Category Guide, Retailer of the Year, research surveys and special reports, as well as podcast and webinar content. Mike has also presented and moderated at industry events.

In addition to the positions mentioned above, Mike has also worked as a writer and/or editor for special projects at American Legal Media (ALM), managing editor for Tobacco International, special projects editor at American Banker • Bond Buyer, and as production editor for Bank Technology News and other related financial magazines and journals published by Faulkner & Gray.

A graduate of Fordham University, Mike is based in New York City, where he was born and raised.

Contact Mike at [email protected] or follow him on Twitter and LinkedIn.

 

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