Stew Leonard’s Introduces All-Natural Ketchup

NORWALK, Conn., February 22, 2011 - Stew Leonard's now offers Stew Leonard's tomato ketchup made with sugar instead of high fructose corn syrup. The existing store-brand tomato ketchup will be replaced with the new, all-natural version at all four stores in Norwalk, Danbury and Newington, Conn. and Yonkers, N.Y. Not only is the ketchup all-natural and gluten-free, but the bottle's packaging has also been updated to an upside-down shape for ease of squeezing.

"Our customers are always on the lookout for easy ways to incorporate healthy changes into their diets," said Rick Baker, Buyer at Stew Leonard's. "We reformulated our ketchup to contain a more natural ingredient: pure cane sugar. We also altered the bottle to an easy upside-down shape. With all-natural ingredients and new bottle, we know there will be great feedback from our ketchup lovers everywhere!"

For more than 40 years, Stew Leonard's has consistently improved and expanded its private label products based on customers' wants, needs, and health concerns. In addition to the newly reformulated ketchup, Stew Leonard's has removed the processed tomato paste from the store brand Marinara Sauce and has recently introduced its own organic milk produced from family-owned farms throughout New England, offering concerned customers another healthy choice in the dairy case. With a strong commitment to health and well-being, Stew Leonard's will continue to provide only the freshest, highest quality products to our shoppers and their families.