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Sundown Naturals Completes 100% Goodness Tour

At each location, attendees sampled Sundown Naturals Gummies and were invited to #sharethegoodness and contribute to a cross-country photo mural displaying what makes them feel good.

Rebekah Marcarelli, Senior Editor

January 1, 2018

1 Min Read
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In early July, Sundown Naturals completed its three month cross-country Sundown Naturals 100% Goodness Tour. The 100% Goodness Tour kicked-off in April at the WTHR Health EXPO in Indianapolis, Ind. and made its final stop in Dallas, Texas with 23 stops in between.

At each location, attendees sampled Sundown Naturals Gummies and were invited to #sharethegoodness and contribute to a cross-country photo mural displaying what makes them feel good. A team of “Goodness Gurus” were also on-site sharing ways to focus on wellness through nutrition, fitness, mindfulness or cultivating joy in daily life.

“Sundown Naturals believes life is about balance, and our vitamins and supplements are the perfect complement to help balance healthy, active lifestyles,” says John Frame, Vice President of Marketing for Sundown Naturals. “The 100% Goodness Tour has given us the opportunity to bring our belief and brand promise of supplements free of gluten, dairy and artificial flavors to people all across the country.”

Select locations received an added bonus of having fitness, lifestyle and wellness expert Jennipher Walters, co-founder of the renowned Fit Bottomed Girls Community join them in their city. In these locations, Walters hosted 10-minute, no-equipment workout sessions and shared fitness and health tips with attendees.

“Through the 100% Goodness Tour Sundown Naturals brought simple, honest goodness to each tour stop,” says Walters. “Wellness has so many components – healthy eating, mindfulness, staying active and so much more. I loved interacting with the people who came to visit us and sharing what wellness means to them.”

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

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