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H-E-B serves up enticing menu at new Main Streat food hall

Russell Redman

August 27, 2020

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H-E-B

H-E-B this week opened a food hall and bar at its store in the Mueller section of Austin, Texas, that houses six restaurants.

Called Main Streat by H-E-B, the venue marks a first for the Austin community, H-E-B said. Restaurants inside the food hall include Roots Chicken Shak, True Texas BBQ, Calle Taqueria, Yumai Japanese Grill, The Meltery and Bar at Mueller.

The Roots Chicken Shak, known for its duck fat-fried chicken by chef Tiffany Derry, is the restaurant’s first location in Austin. Derry, who appeared on Bravo’s “Top Chef” TV show, opened her first Roots Chicken Shak in Plano, Texas, in 2017. The menu includes duck fat-fried chicken wings and strips; Big Bird and Spicy Bird chicken sandwiches; Shak caesar salad and The Barnyard Cobb salad; duck fat fries with house-made Clucking sauces; banana pudding made with vanilla custard, cookies and fresh banana; and Southern sweet tea.

True Texas BBQ serves brisket, ribs, turkey, sausage, barbecue sandwiches and side dishes, such as mac and cheese and potato salad, while the Yumai Japanese Grill features rice and noodle bowls as well as Japanese-style vegetables, chicken, beef and shrimp skewers.

A street taco-inspired restaurant, Calle Taqueria offers tacos with handmade flour or corn tortillas, tortas, quesadillas and bowls, with options including trompo al pastor, pork carnitas, adobo smoked brisket and plant-based Impossible picadillo. Sides include Mexican street corn, roasted beets and pepitas, and house escabeche.

Related:H-E-B to give permanent pay increases as temporary COVID-19 bonus pay ends

The Meltery gourmet grilled-cheese shop makes an array of sandwiches served on sourdough, Seedelicious, keto or Texas toast bread, all pressed in garlic butter. And the Bar at Mueller serves snacks and shared plates such as Texas tater tots and a meat and cheese tray, along with a full menu of draft beer, wine and cocktails, including offerings from Texas breweries, wineries and distilleries.

“We worked hard to create this space and develop tasty menu items, and we’re thrilled to open Main Streat to the entire Austin community,” Kristin Irvin, director of made-to-order restaurants at H-E-B, said in a statement. “We’re even more excited to partner with Chef Tiffany Derry. Not only is her food amazing and full of flavor, but her passion for feeding and caring for the community, increasing food education and access, and addressing racial inequity is inspiring and mirrors our beliefs.”

Main Streat by H-E-B operates from 11 a.m. to 9 p.m. Monday to Thursday and from 11 a.m. to 10 p.m. Friday to Sunday. The H-E-B Mueller store is located at 1801 E. 51st St. in Austin. Food hall items are available for takeout, limited-capacity dining on the outdoor patio and inside, and free delivery from H-E-B’s Favor delivery service. The Bar at Mueller also offers beer, wine and cocktails for in-person to-go orders. H-E-B noted that its COVID-19 safety measures for the Mueller store — including required face coverings, social distancing and cleaning/sanitation — also apply to the Main Streat food hall and bar.

Related:H-E-B sells meals from local restaurants amid COVID-19 pandemic

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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