7-Eleven Develops Private Labels Geared Toward Hispanics

JULIE GALLAGHER

DALLAS — 7-Eleven here in conjunction with Seven-Eleven Mexico is developing private-label foods that will appeal to Hispanic shoppers, SN has learned.

The items will eventually be sold in Seven-Eleven Mexico’s 1,200 stores and in 7-Eleven locations serving a high concentration of Hispanic shoppers.

“Our objective is to identify flavor profiles that Hispanics are particularly partial to and develop items in that way,” spokeswoman Margaret Chabris told SN.

This is the c-store's latest attempt at squeezing costs from its supply chain by leveraging scale. Last November, 7-Eleven pooled resources with parent company, Seven & I Holdings Co, Ltd. of Tokyo to introduce two exclusive value-priced wines, retailing for $3.99.

“It is important to get the best cost possible and offer the customer the best price," noted Chabris. “Lower cost leads to better consumer value and higher profits for the stores."

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