Albertsons launches Signature Select Mix + Match frozen meals
The meals are now available at 1,900 Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME, and Shaw’s
January 12, 2024
Albertsons Companies, Inc., today announced the launch of its newest Own Brand innovation, the Signature SELECT Mix Match meal solution. Designed to save customers time both in the store and in the kitchen, this new line of frozen entrees, sides and veggies cook together in one standard oven at 375 degrees for about 35 minutes. Available now at 1,900 Albertsons Cos. stores including Albertsons, Safeway, Vons, Jewel-Osco, ACME, and Shaw’s, this customizable meal solution feeds a family of four at a great value.
Located in the frozen aisle, the Signature SELECT Mix Match solution offers shoppers a variety of classic meal combinations that prioritize taste and flavor:
The Mix Match meal solution is the latest to launch under Signature SELECT, the company’s largest Own Brand. Earlier this year, Albertsons Cos. announced the consolidation and rebranding of its Signature family of brands under one master brand, Signature SELECT, which features a refreshed, modern logo, bold packaging, and new marketing campaign designed to build an emotional connection with customers.
Signature SELECT is part of the Own Brands portfolio, which includes names such as O Organics, Open Nature, Lucerne, Primo Taglio, debi lilly design, waterfront BISTRO, Soleil, and Value Corner.
About the Author
You May Also Like