Coborn’s debuts new perishables brand

Coborn’s has begun selling perishables products under the private label brand “Four Brothers.”

The Four Brothers name refers to Bob, Dan, Bill and Ron Coborn, the third generation to run the family business.

“‘Four Brothers’ will showcase unique, one-of-a-kind fresh items, primarily in our meat, bakery, deli and produce departments, staying true to the company’s roots, where Coborn’s started first as a produce market, and then opened its first smokehouse, meat market and fresh bakery in Sauk Rapids in the 1960s and '70s,” Dennis Host, VP of marketing, said in a blog post.

Initial products include a cheesy garlic loaf, flame-seared ribs and a creamy caramel sauce.