Gopuff launches branded line of cold-pressed juices

Gopuff and bottled juice and smoothie company Pure Green have launched Gopuff x Pure Green Refreshers, a new line of cold-pressed juices made with functional ingredients. The drinks are now available for delivery nationwide, exclusively on Gopuff.

“Over the past two years, we've leveraged consumer insights to develop several private label brands that break from the mold to bring our customers more of what they love: bold flavors, high-quality ingredients and affordable prices,” said Jessica Glendenning, director of private label at Gopuff. 

The four drinks feature organic ingredients with no added refined sugar. Ingredients include:  

“This collaboration not only elevates Pure Green’s national brand presence but also provides a unique platform to experiment with innovative superfood ingredients, such as the vitamin C-rich camu camu and ashwagandha – superfoods previously unexplored in our product range,” said Ross Franklin, founder and CEO of Pure Green Franchise. 

Gopuff x Pure Green Refreshers are now available on Gopuff.com and via the Gopuff app in most major markets nationwide for $5.99. 

The drinks are the latest addition to one of Gopuff’s private label portfolio, Basically. According to a statement from Gopuff, the company’s private label products consistently place in the top 10 items ordered on Gopuff and the company’s owned-brand revenue penetration has more than doubled compared to this time last year. In addition to launching Basically, Gopuff also has the private label brand Goodnow.