H-E-B Rolls Out Baby Food Pouches

SAN ANTONIO — H-E-B is capitalizing on the baby food pouch trend by launching a private-label version.

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H-E-B Baby food pouches are made with real fruits and veggies and no artificial flavors or colors, according to an H-E-B Facebook post. Flavors include Apple Pear Spinach; Apple Banana Strawberry; and Apple Mango.

The launch comes at a time when the category has grown with the launch of many national and boutique brands like Plum Organics, Happy Baby, Ella’s Kitchen, Gerber and Earth’s Best.

Read more: H-E-B Keeps Shoppers 'Carb Aware'

Many national-brand pouches cost $1.50 to $2 each.

Pricing for H-E-B’s pouches was unavailable.

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