Loblaw Promotes, Expands Peanut-Free Private Labels

SN STAFF

TORONTO — Loblaw Cos. is highlighting its peanut-free President’s Choice and No Name private-label offerings this back-to-school season. Efforts appeal to the parents of one in every 50 Canadian children who has a peanut allergy.

New items like President’s Choice Little Penguins Snack Crackers and Bite Size Granola Bars feature peanut-free claims on-pack so parents can find snacks suitable for allergic and school-aged children attending “peanut aware” schools and childcare centers.

Select stores will also feature a yellow peanut-free school bus display filled with lunch-friendly snacks such as President’s Choice Blue Menu Wheat Bran Bites, Mini Chefs Honey Crunchy Cubs Graham Cookies and No Name Low Fat Crispy Rice Squares.

Some bakery departments will offer freshly baked muffins, cookies and brownies made at Loblaw's exclusive offsite peanut-free baking facility.

"As Canada's largest grocery retailer and home to many of Canada's leading brands, Loblaw recognizes the importance of offering peanut-free products and is working towards further expanding the President's Choice and No Name brands peanut-free lines," said Claudio Gemmiti, Loblaw's vice president of grocery, in a statement. "Currently, we're proud to offer more than 50 peanut-free bakery, confectionary and snack products and our objective is to eventually offer customers more of their favorite President's Choice and No Name snacks and treats in a peanut-free version."