New Private-Label Sports Drink at H-E-B

SN Staff

SAN ANTONIO — H.E. Butt Grocery Co. has expanded its private-label sports drink line with the introduction of a sports/energy drink.

Marketed as the only sports drink infused with energy, H-E-B Quench Plus Energy contains B vitamins, caffeine and taurine. It is available in 8-ounce bottles in Fruit Punch and Lemon Lime flavors.

“Let H-E-B Quench Plus Energy take your game to the next level,” H-E-B writes in promotional materials.

Quench Plus joins H-E-B Quench, a traditional sports drink, and H-E-B Quench Fit, a sports drink with half the calories and sugar of H-E-B Quench.