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NEWSWATCH: LOBLAW TO LAUNCH PRIVATE-LABEL APPAREL
Loblaw to Launch Private-Label Apparelew low-priced private-label apparel line next month, according to media reports last week. In an effort to increase its product selection and compete against Wal-Mart Stores, Bentonville, Ark., the supermarket will offer an apparel line being referred to as "Joe Fresh," after fashion designer Joseph Mirman, who developed men's and women's wear for Loblaw, as well
February 27, 2006
1 Min Read
Loblaw to Launch Private-Label Apparel
ew low-priced private-label apparel line next month, according to media reports last week. In an effort to increase its product selection and compete against Wal-Mart Stores, Bentonville, Ark., the supermarket will offer an apparel line being referred to as "Joe Fresh," after fashion designer Joseph Mirman, who developed men's and women's wear for Loblaw, as well as general merchandise items for the retailer's President's Choice private-label line. Loblaw is redesigning some of its superstores to house this section, adding fitting rooms and separate cashiers.
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