Safeway Pairs Private-Label Food and Beer

PLEASANTON, Calif. — Safeway has paired its private-label meat and beer in an Oktoberfest recipe.

“It’s time to embrace a little German culture and try out our Open Nature Andouille Sausage and Peppers with Double Take Amber Ale,” Safeway writes on its official blog. “So put on your lederhosen and get cooking.”

Ingredients include sausage, peppers, onions … and one bottle of Double Take Ameber Ale. “This recipe is sure to make you want to yodel with delight,” Safeway writes.

Read more: Super Premium Beers Top Crafts

Along with Amber Ale, Double Take is available in India Pale Ale, Pale Ale and Belgian White.

Double Take is produced by World Brews, the beer division of California-based private-label beverage alcohol company Winery Exchange.

Suggested Categories	More from Supermarketnews
Top 75 Retailers & Wholesalers Top 50 Small Chains & Independents Top 25 Global Retailers 2012 Power 50 SN Photo Galleries	Bakery Deli Meals Meat Center Store