Southeastern Grocers debuts Whiskers & Tails

Southeastern Grocers is launching Whiskers & Tails, a private label brand of wet and dry dog and cat foods, treats and biscuits that are packed with protein, vitamins and minerals.

It is the retailer's first pet-focused private label line.

The line has been taste tested against national brands with four in five dogs preferring Whiskers & Tails Bacon Strips Dog Treats to the national brand, according to Southeastern Grocers.

The dog food and treats are currently available at Bi-Lo, Harveys and Winn-Dixie stores and the cat food and treats will be available beginning next month.

Whiskers & Tails includes:

“Pets are more than just animals to our customers; they are cherished family members, which is why Southeastern Grocers is committed to using the highest-quality ingredients in our new pet food product line,” said Scott Morris, EVP of merchandising for Southeastern Grocers, in a statement. “The Whiskers & Tails brand will encompass delicious and nutritious products and flavors that pets will love at a value our customers can depend on.”