United Supermarkets Switches to Private-Label Fuel

LUBBOCK, Texas — Beginning March 1, fuel stations at most United Supermarkets, Market Street and Amigos United will begin introducing its own brand of fuel, United Express Fuels, at 19 of its 22 fuel stations companywide. The three stations in the Dallas-Fort Worth area will remain under the Market Street brand.

The company has offered the ConocoPhillips brands for the past five years. The reason behind the switch is simple, according to Chris Bridgford, director of fuel operations for United.

“Launching our own branded fuel program is a natural progression of our core philosophy of providing our guests the highest quality, value and service possible,” Bridgford said in a press statement.

He noted that United Express Fuel products will continue to meet or exceed all government standards.

“As we do today, we will offer the very best gasoline and diesel products from major domestic refineries from our local areas, whose products include detergent-cleansing additives which help clean the engine while simultaneously reducing emissions according to EPA (Environmental Protection Agency) standards and auto manufacturer requirements for quality,” he said.

Bridgford noted United also will offer a fleet card option to businesses interested in tailoring a program to meet their specific needs.

The conversion to United Express Fuels will occur by geographic market, beginning with Lubbock area stores and followed closely by those in the Amarillo area. The entire effort should be complete by April 1.

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