Wal-Mart Using System for Development of Private Label

BENTONVILLE, Ark. — Wal-Mart Stores here has selected Chicago-based Agentrics’ product life-cycle management (PLM) platform to support the collaborative development of its private-brand products, beginning with the Wal-Mart Great Value line.

Agentrics said its PLM features a Web-based, collaborative work process, database and production environment designed to drive speed, innovation and consistency across the product life cycle.

Agentrics has rebranded the Wal-Mart system, which is now referred to as “Wal-Mart Aspect” across the retailer’s network. In October, Wal-Mart and more than 500 suppliers began using the system to support the rebranding of the Wal-Mart Great Value line. The rebranded products will appear in stores beginning this month.

Throughout 2009, Wal-Mart will continue to add more suppliers to the system.

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