WEGMANS CELEBRATES DECADE OF PRIVATE LABEL

ROCHESTER, N.Y. -- Wegmans Food Markets here promoted the 10th anniversary of its "Food You Feel Good About" private-label brand with a sweepstakes tied to its loyalty card.

could also enter by sending in their name, address and phone number to Wegmans' home office.

Contestants could win a trip for four to Nickelodeon Studios in Burbank, Calif., or a Wegmans' Gift Card for either $500 or $250.

What started out as a 32-item line has grown to feature more than 900 products, including everything from pre-cut vegetables to single-serve frozen entrees. Items in the line contain no artificial colors, flavors or preservatives, and fat, sodium and sugar are kept in check.

The line was the brainchild of Colleen Wegman, now senior vice president of merchandising, according to Wegmans' Web site. She created "Operation Eat Right," an idea to "provide foods that taste good, that people feel good about eating, at an affordable price."