Wegmans Hosts Blind Taste Tests to Promote Private Label

ROCHESTER, N.Y. — Wegmans Food Markets here is pitting its proprietary brands against their national-brand counterparts in blind taste tests designed to promote the quality of its stores brands. So far more than 10,000 shoppers have participated in the in-store tests, said Mary Ellen Burris, Wegmans’ senior vice president of consumer affairs, in her latest column. “Products are identified only with a number, not a name, so neither the test tasters nor store demonstration employees know which products are Wegmans and which are national brands,” she said. “From those test results, we identified those Wegmans brand items clearly preferred by testers and in the future they’ll be identified on the shelf with ‘Great Taste Wins’ signs.” This week’s ad circular identifies three winners: Wegmans Os cookies, Wegmans Premium Ice Cream and Food You Feel Good About White Bread made with Whole Grain.

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