Wegmans Lowers Prices on Private Label Products

In time for the holidays and to help customers make healthy meals on a budget, Wegmans has expanded its list of family items, lowering prices on more than 40 products, which includes a mix of small pack and Family Pack sizes.

“Our approach to pricing is simple. We offer the lowest prices in the market on items families use most, so they don’t have to run around town to find the best value,” says president Colleen Wegman. “2016 has been a challenging year of deflation for our entire industry, lowering the costs and retails for staples like eggs and ground beef. As a family company, we’re able to invest in lowering prices on even more products, like almond milk and Greek yogurt, to keep current with the changing trends of what today’s families are buying most.”

A variety of the items with new consistent low prices reflect the growing customer demand for organics. The list of products is also heavy with fresh produce, including organic salad blends, organic bananas and asparagus.

In addition to produce, the new consistent low prices include products found in dairy, grocery and frozen foods. Counting all flavors/varieties, the number of items—SKUs—with new consistent low prices totals 247.

A sample list of items with prices can be viewed online. The products are all Wegmans brand, because the company can be more aggressive with pricing for its own brand.