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Kroger Expands Ruler Discount Chain to Ky.

CINCINNATI — Kroger Co. here has expanded its nascent discount format, Ruler Foods, to Kentucky for the first time, opening a 25,000-square-foot store Thursday in Henderson.

Jon Springer, Executive Editor

August 24, 2012

1 Min Read
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CINCINNATI — Kroger Co. here has expanded its nascent discount format, Ruler Foods, to Kentucky for the first time, opening a 25,000-square-foot store Thursday in Henderson.

Ruler Foods is a limited-assortment discount format that grew from Kroger’s Jay C grocery stores in southern Indiana. The stores feature mainly Kroger brand private-label products and low everyday prices. Officials of Kroger did not return a call for further comment.

Read more: Kroger Adds New Signature in Fort Worth

Local press reports said the Henderson store occupies a portion of a former Wal-Mart discount store that closed several years ago in a relocation.

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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