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More Dollar Fresh locations coming from Hy-Vee

Midwestern grocer to rebanner six acquired Shopko stores in Iowa

Russell Redman

January 27, 2020

2 Min Read
Hy-Vee Dollar Fresh store-Osceola IA.jpg
Hy-Vee opened its first Dollar Fresh location in Osceola, Iowa, in 2018 and now has six stores with the format in two states.Hy-Vee

Hy-Vee plans to buy six former Shopko locations in Iowa and convert them to its Hy-Vee Dollar Fresh format.

West Des Moines, Iowa-based Hy-Vee said Monday that the onetime Shopko stores — in Hampton, Cresco, Oelwein, Waukon, Dyersville and Vinton — are slated to reopen under the Dollar Fresh banner by late summer.

Financial terms of the purchase agreements weren’t disclosed. Plans call for renovations to start in the coming weeks.

“As we continue to innovate, we’re taking a look at the needs of our rural communities,” Hy-Vee Chairman, President and CEO Randy Edeker said in a statement. “At our Dollar Fresh stores, our customers will be greeted with helpful smiles that deliver a great customer experience while also encountering a wide selection of quality products at low prices.”

Designed for smaller communities, the Dollar Fresh stores serve up an assortment of fresh and new products at low prices, according to Hy-Vee. That includes a full selection of groceries, a bakery area offering fresh-baked items, a dollar section, a Wall of Value, ready-to-eat meal options and other services.

The first Dollar Fresh opened in Osceola, Iowa, in the fall of 2018. Besides that location, Hy-Vee operates five other Dollar Fresh stores, including in Centerville, Creston, Emmetsburg and Toledo, Iowa, and in West Point, Neb.

Related:Hy-Vee HealthMarket store makes debut

Overall, Hy-Vee has more than 265 stores in eight Midwestern states. The retailer also operates an array of small-store concepts ranging from under 10,000 square feet to over 30,000 square feet). Along with Dollar Fresh, they include four Fast & Fresh convenience-focused food stores, one HealthMarket healthy lifestyles store and the first urban-format Hy-Vee store, dubbed Fourth Court (at Fourth Street and Court Avenue in downtown Des Moines).

In December 2018, Hy-Vee acquired prescription files from 22 Shopko pharmacies. Now defunct, Green Bay, Wis.-based discount chain Shopko closed all of its more than 350 stores in 24 states in mid-2019.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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