A&P Rebrands Seafood Department

MONTVALE, N.J. — A&P has rebranded its seafood department as the Great Atlantic Seafood Market with the slogan “So Fresh, So Healthy and So Easy,” the company announced on Thursday. 

The new Great Atlantic Seafood Market — now open at A&P, Superfresh, Pathmark and Waldbaum’s — will source much of its product from the supplier North Coast Seafood.

The relaunched department will also put a new emphasis on service and product knowledge.

“We did train our associates so each associate knows how to clean, season and steam orders for the customers and they also have in-depth product knowledge about all the different seafood that we’re offering and how to prepare them and they also know some recipes to provide to the customers,” A&P Communications Manager Joanne Fischetti told SN.