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Cracking the shellfish barrier

Supermarkets seeking to maximize shellfish sales must generate activity from a wider range of shoppers

Richard Mitchell

June 6, 2018

5 Min Read
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Shellfish shoppers are seeking healthy options and focusing on such elements as sustainability, traceability, and growing and harvesting methods.Alaska Seafood Marketing Institute

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About the Author

Richard Mitchell

Richard Mitchell has been reporting on supermarket developments for more than 15 years. He was editor-in-chief of publications covering the retail meat and poultry, deli, refrigerated and frozen foods, and perishables sectors and has written extensively on meat and poultry processing and store brands. Mitchell has a bachelor's degree in journalism from the University of South Carolina.

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