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Enhance your pet care offering with the power of natural ingredientsEnhance your pet care offering with the power of natural ingredients
The beloved natural dog treat now available across the country to retailers everywhere.
February 4, 2025
2 Min Read
Sponsored by Nestle Purina
By Joe Toscano, Vice President, Trade & Industry Development at Purina
As the leader in pet nutrition, Purina is proud to announce the nationwide expansion of Zuke’s, our premium natural pet treat line. A brand with 30 years of history and a loyal customer base, Zuke’s perfectly complements our existing diverse portfolio that ensures your pet aisle meets consumer needs.
Natural Goodness Backed by Purina’s Expertise
Since joining the Purina family, Zuke’s has combined its heritage of natural, purpose-driven treats with our industry-leading research and quality control standards. Founded in 1995, Zuke’s originated when founder Patrick Meiering recognized the need for healthier energy-supporting treats during outdoor adventures with his Chocolate Lab, Zuke.
Science-Backed Natural Nutrition
At Purina, we understand that today’s pet parents seek natural products backed by scientific expertise. Zuke’s treats are formulated in collaboration with our team of over 500 scientists, nutritionists, and veterinarians, ensuring every recipe delivers:
Premium, natural ingredients meeting Purina’s rigorous quality standards
Manufacturing excellence in USA facilities
Optimal texture for training and rewarding
Nutritional profiles supporting active lifestyles
Product Portfolio Meeting Consumer Demand
Our consumer research shows that pet parents increasingly seek natural treats from trusted brands. The Zuke’s lineup includes many varieties to meet the needs of your customers, all backed by Purina’s commitment to safety and quality:
Mini Naturals®, made with real, natural ingredients with added vitamins and minerals, these chewy, easy-to-tear treats are available in 9 delicious flavors, such as chicken, peanut butter, beef, salmon and more.
Hip and Joint
Puppy Naturals®
Lil’ Links®
All Zuke’s dog treats are crafted in the USA, using quality ingredients from around the world, and they come in a resealable pouch for a snack that’s easy to serve at home or on the go.
Comprehensive Retail Support
As part of the Purina family, Zuke’s retailers benefit from:
Industry-leading category management insights
Robust trade promotion programs
Custom merchandising solutions
Integration with Purina’s digital marketing platforms
Advanced supply chain capabilities ensuring consistent availability
Capitalize on Natural Category Growth
With Purina’s market leadership in pet care and Zuke’s expertise in natural treats, retailers now have an unmatched opportunity to grow their premium pet treat category, which is a straightforward way to build the basket for the many pet aisle customers in your stores. Our nationwide distribution network provides the reliability and scale that retailers expect from Purina.
Contact your Purina sales representative to learn how Zuke’s can enhance your pet care offering with the power of natural ingredients and the trust of the Purina name.
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