Heinen’s Revamps Website

CLEVELAND — Heinen’s Fine Foods here, which operates 17 stores in northeastern Ohio, announced yesterday that its website now includes an interactive weekly circular, recipe of the day, online shopping lists and email services. The site (www.heinens.com) was redesigned by MyWebGrocer, Colchester, N.Y., which also serves as its host. “Establishing an online brand that mirrors what consumers have come to expect in stores is a key goal for Heinen’s,” said Louis Penny, Heinen’s director of information technology, in a statement. “MyWebGrocer will not only allow us to drive the look and feel we need for our website but also incorporate key functionality that will continue to differentiate us in the market.”

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